More info about the NYPH11…

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Sous Les Etoiles Fine Art Printing is proud to announce the partnership with the New York Photo Festival 2011. The photographs of the two main exhibitions curated by Enrico Bossan and Elisabeth Biondi and presented under the title PHOTOGRAPHY NOW: engaged, personal, and vital are printed by Sous Les Etoiles printing department.
The NYPH takes place in May 11—15, 2011, across 11 venues around Dumbo, the epicenter of the festival.

SLE worked close with its Bloomingdales client to build a cosmetic story mixing photography and CGI.
In this story, CGI was used to create multiple virtual scenes which allowed photographer By Sylvere and the art director to pre-visualize and determine potential lay-outs. High resolution renders were then used to create dramatic environments for the cosmetic products. The process was intuitive and inclusive as it allowed for full collaboration between creatives from conception to completion. See full story on our website.